Privacy Policy
Last updated: 2026-06-13
Johansson & Partners Intellectual Property AB ("we", "us", "our") respects your privacy and is the data controller for the personal data processed via our website jpip.se and the services we offer. This policy explains what data we collect, why we do so, and what rights you have under the EU General Data Protection Regulation (GDPR).
1. Data controller
Johansson & Partners Intellectual Property AB
Box 6157, 102 33 Stockholm, Sweden
Company reg. no: 559553-0824
Phone: +46 8 507 812 65
Email: info@jpip.se
2. What personal data we collect
Depending on which service you use, we process the following types of personal data:
2.1 Visitors (not logged in)
- Contact information – name, email address and company website, when you use our Free AI Class Suggestion tool or fill in the contact form.
- Technical data – IP address, browser type, operating system, date and time of visit, referring URL, and which pages you visit.
- Cookies – small text files stored in your browser to maintain sessions and, with your consent, for visitor statistics. See section 7.
2.2 Clients (registered accounts)
- Account details – name, email address, password (stored encrypted with bcrypt), contact name, company name, phone number, street address, postal code and city.
- Service data – trademarks you have added for monitoring, logos you have uploaded, your searches in Idea Koll and AI Class Suggestion and their results, alerts and infringement monitoring.
- Payment details – your subscription plan and its validity date. We never store card details; all payments are handled by Stripe (see section 6).
2.3 Recipients of direct marketing (B2B)
In our marketing we contact Swedish companies identified via public registers (Bolagsverket, PRV). For these companies we may process company name, company registration number, postal address, website and publicly available information about the business. This is done on the basis of legitimate interest (B2B marketing to companies in the same industry).
3. Why we process your data (legal basis)
| Purpose | Legal basis |
|---|---|
| Delivery of services you have ordered (trademark registration, monitoring, client portal) | Contract |
| Handling of payments and invoicing | Contract & legal obligation (the Bookkeeping Act) |
| Responding to contact requests and AI class suggestions | Legitimate interest |
| Marketing to companies that may need trademark protection | Legitimate interest (B2B) |
| Improving our website via visitor statistics | Consent (cookie banner) |
| Security and prevention of abuse | Legitimate interest |
4. How long we keep your data
- Client accounts: as long as your account is active, plus 7 years thereafter (the Bookkeeping Act).
- Search history (Idea Koll, AI Class Suggestion): as long as your account is active, or until you request deletion.
- Lead data (non-clients): up to 24 months, unless you request deletion earlier.
- Contact form: up to 12 months after the last contact.
- Logs and technical data: up to 12 months.
- Invoice and accounting records: 7 years (statutory).
5. Who we share data with
We never sell your personal data. We share it only with the following types of recipients:
- Service providers (data processors):
- Stripe – payments and subscriptions
- Google LLC – Gemini API for AI analysis of website content, and Google Analytics (with your consent)
- Web hosting – for operating the website
- Authorities: PRV (the Swedish Intellectual Property Office), EUIPO, and where necessary the Swedish Tax Agency or other authorities when we are required by law.
- Courts: in disputes, legal injunctions, or where necessary to establish, exercise or defend our rights.
Some of our providers (Google, Stripe) may process data outside the EU/EEA. In such cases we ensure the transfer takes place with statutory safeguards (EU Standard Contractual Clauses or equivalent).
6. Payments and Stripe
All card payments and subscriptions are handled by Stripe, a PCI-DSS-certified payment service provider. We never see or store your full card number; we only see confirmation that payment has been made and the last four digits. Stripe’s own privacy policy applies to their processing.
7. Cookies and tracking
We use cookies to make the website work and to understand how it is used. We divide cookies into three categories:
- Necessary (always active): session cookies required for login, carts and form handling. These cannot be turned off.
- Analytics (require your consent): Google Analytics, to understand visitor patterns and improve the website. Anonymised data.
- Marketing (require your consent): used for retargeting via third-party services. Only activated if you explicitly approve it.
You can choose which categories you accept in the cookie banner the first time you visit us. You can change your choice at any time via the "Cookie Settings" link in the footer.
8. Your rights under the GDPR
You have the following rights regarding personal data we process about you:
- Right of access – obtain a copy of the personal data we hold about you.
- Right to rectification – correct inaccurate data.
- Right to erasure ("the right to be forgotten") – ask us to delete your data when it is no longer needed.
- Right to restriction – pause processing in certain cases.
- Right to data portability – receive your data in a machine-readable format.
- Right to object to processing based on legitimate interest, including direct marketing.
- Right to withdraw consent – e.g. for cookies or newsletters. Withdrawal does not affect the lawfulness of processing carried out beforehand.
To exercise your rights, email us at info@jpip.se. We respond to requests within 30 days.
9. Complaints
You always have the right to lodge a complaint with the supervisory authority:
The Swedish Authority for Privacy Protection (IMY)
Box 8114, 104 20 Stockholm
Web: www.imy.se
10. Security
We take technical and organisational measures to protect your data, including encrypted passwords (bcrypt), HTTPS encryption, access control and regular security updates. In the event of a personal data breach, we report it to IMY within 72 hours and inform those affected where the law requires it.
11. Changes to this policy
We may update this privacy policy. The latest version is always available on this page with the date at the top. Material changes are communicated by email to clients and as a clear notice on the website.
12. Contact
Questions about this policy or how we process your data? Get in touch at info@jpip.se or call +46 8 507 812 65.