Trademarks

A trademark is simply your brand, your product, your company name or your logo.

Having a trademark registered for the things you want your clients to associate directly with you is vital to protecting your business against infringement.

A new start-up may want to capitalise on your reputation or client awareness. A trademark can stop this and ensure that your good work remains your good work – benefiting your business, not others.

How Registration Works

When you register a trademark, you also specify the type of business or product you are protecting. This is called a “class”. Once registered, you are protected in this “category” for 10 years. See our “Classes Explained” section to learn more.

New trademark registrations and renewals are always valid for 10 years. There are no annual fees or subscriptions for a trademark registration.

Protection Included

What is the point of registering a trademark if you are not going to protect it?

Don’t worry – at Johansson & Partners we are with you all the way. Every trademark registration or renewal comes with full protection for its lifetime included – no extra or hidden fees.

You focus on your business; we focus on protecting you!